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Logos are Changing Everywhere

It must be logo changing season since longstanding logos of popular companies are changing out their logos. Think Google, Facebook, Tropicana and even Boomer Productions to name a few. While changing out a logo too often is not recommended, updating certainly is. According to an article in ClickZ: "Many brands change their logos in response to their branding evolution: their [...]

We’ve remodeled!

We're excited! New logo and new look. We're always telling our clients that a site has to be updated to stay fresh and current. Well, we listened to our own advise. Sites have to be quick to load, easy to navigate and work on all 42 combinations of browsers and devices. We love what we do and want to express [...]

Trouble Shooting your Website Workshops

I am pleased to announce that on the first Thursday of each month, I lead a workshop on Troubling Shooting your Website at the SCORESF office in San Francisco. In this 2 hour session, I explain the stages of design and development: domain selection; elements for design; hosting; implementation; SEO and social media. Questions are encouraged! To register, please follow [...]

Should you pass on a Prospective Client? Trust your gut

As marketing consultants, we are approached by referrals and strangers looking for help with their plans and redesigns. And we welcome the opportunity to help build their business. But before wasting a lot of time on proposals, sit back and rewind the conversations. Even when a prospect comes in as a referral, there might be a "fishing expedition" happening and [...]

Lights, Camera, Action! The time is NOW for video

Video is no longer reserved for when viewers have the time to sit down, download and relax. Now over 9 in 10 consumers are watching video on their mobiles, tablets, laptops and desktops. Plus, video has become the content of choice; check out these figures: What types of videos do customers watch the most? Instructional videos: 67% Product and service [...]

Social Media – Can you hear me now?

Clients ask which social media site is best for their business and what should they be posting. FB, Twitter, Pinterest, Houzz, Google+ each have benefits for businesses and here are some simple thoughts to consider before you launch:   Are you a B2B or B2C company? If you're marketing to businesses, the tone of your posts need to professional yet [...]