Boomer

/Boomer

About Boomer

This author has not yet filled in any details.
So far Boomer has created 23 blog entries.

Logos are Changing Everywhere

It must be logo changing season since longstanding logos of popular companies are changing out their logos. Think Google, Facebook, Tropicana and even Boomer Productions to name a few. While changing out a logo too often is not recommended, updating certainly is. According to an article in ClickZ: "Many brands change their logos in response [...]

By |Creative, Logo design|

We’ve remodeled!

We're excited! New logo and new look. We're always telling our clients that a site has to be updated to stay fresh and current. Well, we listened to our own advise. Sites have to be quick to load, easy to navigate and work on all 42 combinations of browsers and devices. We love what we [...]

By |Creative, Logo design, Web Design|

Trouble Shooting your Website Workshops

I am pleased to announce that on the first Thursday of each month, I lead a workshop on Troubling Shooting your Website at the SCORESF office in San Francisco. In this 2 hour session, I explain the stages of design and development: domain selection; elements for design; hosting; implementation; SEO and social media. Questions are [...]

By |Creative, Design, web development|

Should you pass on a Prospective Client? Trust your gut

As marketing consultants, we are approached by referrals and strangers looking for help with their plans and redesigns. And we welcome the opportunity to help build their business. But before wasting a lot of time on proposals, sit back and rewind the conversations. Even when a prospect comes in as a referral, there might be [...]

By |Web Design|

Lights, Camera, Action! The time is NOW for video

Video is no longer reserved for when viewers have the time to sit down, download and relax. Now over 9 in 10 consumers are watching video on their mobiles, tablets, laptops and desktops. Plus, video has become the content of choice; check out these figures: What types of videos do customers watch the most? Instructional [...]

By |Video|

Social Media – Can you hear me now?

Clients ask which social media site is best for their business and what should they be posting. FB, Twitter, Pinterest, Houzz, Google+ each have benefits for businesses and here are some simple thoughts to consider before you launch:   Are you a B2B or B2C company? If you're marketing to businesses, the tone of your [...]

By |Social Media|

How Unique?

Entrepreneurs work their butts off and the fantasy of taking time off sounds wonderful. But the reality is that this is the perfect time to think about your back-end. And I don't mean the one in the beach chair, but your website. Is it working for you?   This is a perfect time to analyze [...]

By |Web Design|

Chilean Solar Farm opened, Lindsay Leveen Advisor

Boomer Productions is proud to announce that Lindsay Leveen, author of Hydrogen - Hope or Hype? A Primer on Energy and Sustainability served as an advisor for CAP SA of Santiago Chile to develop their electric power supply strategy.  CAP SA is Chile's largest iron ore miner and steel producer.  The result of Mr. Leveen's [...]

By |ebook publishing|

How to Avoid Website Development Disasters – Part 2

The most frequent complaint we hear from new clients is with their former web developers. Boomers are starting new businesses at a record rate, and they need to wear many hats on the business side to keep the doors open. They know that their web presence is critical, but may not be familiar with the [...]

By |Boomers Booming!, Logo design, Web Design|

How to Avoid Website Development Disasters – Part 1

Here at Boomer-Productions, the most frequent complaint new clients have is with their former web developers. Boomers are starting new businesses at a record rate, and they need to wear many hats on the business side to keep the doors open. They know that their web presence is critical, but may not be familiar with [...]

By |Boomers Booming!, Web Design|